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Coppertone

Research shows Gen Z is aware of the importance of wearing sunscreen, yet they still go without it regularly. So Coppertone is giving them a not so friendly reminder that it sucks to get roasted.

Burning Reminders App

Introducing the best daily reminder to wear SPF. Because who doesn’t love a weather report that also humbles you?

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"Bernt" on the street

Coppertone launched a TikTok series with comedian Hannah Berner where she took to the streets to roast her fellow New Yorkers for their SPF indecency. 

Promotion on the pod

Hannah promoted her partnership with Coppertone in her latest podcast by sharing her biggest ick. And surprisingly, it’s not skinny jeans.

Scorching Social Comments

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Hot Merch

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ART DIRECTION

Rachel Holmes

COPY

Rebecca Deitch

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