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Kodak
Mental health issues are more prevalent than they ever have been, coinciding with the resurgence of film photography as an outlet. Kodak is offering photography as
a therapeutic tool to escape the inner battle.
OUT OF HOME
SPOT
PSYCHOLOGY TODAY PARTNERSHIP
STUNT: WALL OF PROCESSED FEELINGS
ACTIVATION: THE DARKROOM
Kodak will install completely dark and soundproofed rooms in busy, noisy areas where people can take a moment to breathe or scan their negatives.
MENTAL HEALTH FILM KIT
Kodak mental health photography kits that include rolls of film with encouraging notes inside and a journal to document your photography process, mental health, or things that speak to you while photographing.
SOCIAL
