Reebok
Athletes are often considered an afterthought by the time they reach their mid 30's. Reebok is shining a spotlight on older athletes who refuse to be confined by age barriers by showing that the true champions are the ones who refuse to quit.
OUT OF HOME
MERCH: THE ETERNAL COLLECTION
Designed by Steven Smith, the original designer of the Instapump Fury from the 90s. This line of activewear is created with maximum comfort and performance in mind to wreck the rec league. Teams and individuals can order customized gear so they can dominate in style.
SPONSORED ESPYS AWARD
Reebok will partner with ESPN to create the first ever ESPY Eternal Award to celebrate the achievements of senior athletes.
SOCIAL: STRAVA
The Relentless Club will be offered on Strava for senior athletes of all kinds to connect during challenges and share stories of athletic success.
SOCIAL: TIKTOK
